Description

In a rapidly evolving marketplace, where diversity is the new norm and consumer expectations are changing, businesses must adapt their marketing and communications strategies to stay relevant and successful. The Inclusive Marketing Handbook is a groundbreaking guide that equips marketing leaders with the knowledge and tools to navigate this new landscape.

The Inclusive Marketing Handbook not only lays the foundations for understanding the compelling business case for embracing diversity, equity, and inclusion (DEI) as a marketing tenet, but it explores the bottom-line benefits for engaging with all consumers, clients, communities, and other stakeholders. Readers learn why diversity-led campaigns should align with the marketing office or CMO and gain a deep understanding of key terms and concepts, reinforced by engaging workbook exercises that power learning.

This highly-engaging handbook is a must-read for marketing leaders and professionals seeking to harness the power of diversity, equity, and inclusion to drive their organizations forward. Whether you are a C-suite executive, marketing manager, or aspiring communicator, this book will equip you with the knowledge, strategies, and inspiration to excel in the age of inclusive marketing.

By embracing the principles outlined in this handbook, readers will embark on a journey toward better organizations, communities, families, and societies, where inclusive marketing serves as a cornerstone for building bridges, dismantling barriers, and cultivating transformative leadership. The Inclusive Marketing Handbook provides practical tools and actionable steps for leveraging the power of marketing and strategic communications to effect meaningful change, build brand awareness, and reach all an organization’s audiences.